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 Notorious B.I.G.

THINK B.I.G.

Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), also known as the Notorious B.I.G. (Business Instead of Game), was a successful American rapper and hip-hop artist. Born in Brooklyn, New York, Biggie grew up during the peak years of the 1980s crack epidemic. By the time his debut album Ready to Die was released in 1994, he was a central figure in East Coast hip-hop, and helped to make New York known for its hip-hop scene during a time when the genre was mostly dominated by West Coast artists. He was shot and killed on March 9, 1997 in Los Angeles. His posthumously released double-disc set Life After Death went diamond in 2000. Biggie was noted for his storytelling and freestyling abilities, and his easy to understand lyrics. His short career was overshadowed by the Bad Boy/Death Row Records feud dominating the hip-hop scene at the time.