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Joseph Louis Barrow better known in the boxing world as Joe Louis and nicknamed The Brown Bomber, was a native of LaFayette, Alabama who became the world heavyweight boxing champion. He held the title around 11 years and made a division-record 25 successful title defenses. At a turbulent time in history, just before World War II, he became a popular and national hero, along with Jesse Owens, for both black and white America. In 2003, Ring Magazine rated Joe Louis No. 1 on the list of 100 greatest punchers of all time. In 2005, Louis was named the greatest heavyweight of all time by the International Boxing Research Organization .